Population ageing is one of the most significant socio-economic challenges currently facing the EU. The European Commission's 2015 Ageing Report forecasts that the EU will move from having four working-age (15-64) people for every person aged over 65 years in 2013, to just two by 2060. The growing number of older people is generally perceived as a problem, given that the annual government expenditure on older people, currently amounting to nearly 20% of GDP in the EU (Ageing Report, 2015, European Commission), is forecast to rise by 1.8 % by 2060, while a shortage of up to 2 million health workers in the EU is predicted by 2020. However, this very same demographic trend, if appropriately harnessed, may be a source of outstanding opportunities. Indeed, Euromonitor estimates that the global spending power of those aged 60+ will reach US$ 15 trillion by 2020.
The "silver economy" covers a host of different but interlinked strands, aimed at improving the quality of life, the inclusion in society and the involvement in economic activity of the ageing population through innovative policies, products and services. The concept has been emerging over the years, and gathered momentum with the publication of the European Commission's "Growing the European Silver Economy", a paper detailing a wide array of economy related policy initiatives.
On Thursday 18th January 2018, in Bruxelles (Thon Hotel Brussels City Centre), Public Policy Exchange will hold an international symposium with the purpose of offering an invaluable opportunity to consider different ways and strategies to promote healthy and active ageing and foster the engagement of the elderly in society. Furthermore, it will analyse challenges and opportunities raised by the demographic transition and explore practical solutions the issues associated with an ageing population in Europe. Finally, it will highlight the most recent technological innovations at service of the elderly and how they can be used to lower the costs associated with ageing and improve the lives of older citizens, whilst simultaneously helping to boost the economy.